LOCATED EN ZONA CENTRO.
Discover the central area of town, known as the Zona Centro, with its central plaza (Plaza de Armas) surrounded by historic monuments, local markets, and vibrant shops. The Zona Centro is not only a commercial center but also a cultural and social hub.
As you enter the Zona Centro, you'll find yourself surrounded by a charming mix of colonial architecture and cobblestone streets. The area is brimming with history, with well-preserved buildings that tell stories of Parras's past.
This area is a shopper's paradise. Explore the local boutiques and markets where you can find unique handicrafts, souvenirs, and regional products. It's a great opportunity to take a part of Parras's culture home with you.
EXPLORE MEXICO'S RENOWNED WINE GROWING REGION
Our region is home to lush vineyards set against the backdrop of the Sierra Madre Oriental mountains. Visitors can explore these scenic vineyards, often enjoying guided tours that provide insights into the winemaking process.Parras is known for its boutique wineries, where the focus is often on producing small batches of high-quality wines. Tourists can indulge in tastings of locally produced wines, which often include a variety of grape varieties that thrive in the region's climate.
The climate and terroir of Parras contribute to the production of distinctive wines. Tourists can savor a range of varietals, including reds like Cabernet Sauvignon and Tempranillo, as well as whites like Chenin Blanc and Colombard.
